Business Builders Workshop
Business Builders Workshops bring entrepreneurs and industry specialists together to answer real questions that small businesses face. This FREE event is proudly brought to you as a collaborated effort of SBA resource partners: we are here to serve you!
Topic: From Likes to Leads: Creating Social Content That Converts
Description: Are your posts getting likes but not sales? Join behavioural economist and communications strategist Dr. Andrew as he reveals how to escape the engagement trap and create content that drives action. Designed for startups and small business owners, this session will walk you through a clear, practical framework to:
- Define your ideal customer (not just your most vocal followers)
- Align content with your customer journey
- Use smart, efficient strategies for video and photo content
- Avoid common pitfalls that limit growth and conversions
This session, packed with real-world examples and actionable tips, will help you turn engagement into revenue without burning out or selling out.
Presented by: Dr. Andrew Lumsden-Groom is a behavioural economist, demographics expert, and communications strategist.
Co-hosted by:
North Dakota Small Business Development Centers
North Dakota Women’s Business Center
Minnesota Small Business Development Centers
SCORE Mentors
Veterans Business Outreach Center of the Dakotas
U.S. Small Business Administration